Last night I read the Newsweek Article The Dumbest Generation? Don’t Be Dumb. I read it with my daughter and was impressed. She only missed 1 of the questions. At her age (and as a product of Hammond, IN public schools, I would have missed far more). Because I know how competitive my readers are … the questions are below. Chloe missed the last one.
Questions:
- Explain an old photo of a sign over a theater door reading COLORED ENTRANCE
- Who were America’s World War II allies?
- Who is Dick Cheney?
- Who is William Rehnquist?
- What is the world’s most heavily defended border?
- What were fireside chats?
- What was Antietam important?
- Why was Pearl Harbor important?
- Describe the Bill of Rights
- What is the largest lake in North America?
- Who wrote wrote the oratorio “Messiah”?
The article says,
Gen Y cares less about knowing information than knowing where to find information.
I agree with this statement and think this will have a profound effect on business. Gen Y (I call them the mellennial generation) learn differently. They find information differently. They have been trained to ignore ads and spam email. Using old marketing tactics won’t work with them.
We can complain that they are dumb because we don’t understand their learning patterns, but we’d better figure it out fast.
Just as technology propelled certain organizations through the Industrial Revolution, this new kind of marketing is driving the right organizations through the digital revolution.
You can become the right organization. You can align your organization from the bottom up to sync with New Marketing, and you can transform your organization into one that thrives on the new rules.
What Seth doesn’t write, but implies … is that there are consequences if you don’t become the right organization.
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