Public Relations used to require a good rolodex of press contacts. You could write a press release in a word document and email your contacts hoping they would write a story. I bought PR for dummies years ago … and that was the only discernable advice I gleaned from the book.
Today, reaching the Press is only the beginning.
PRWeb has been around since 1997. They offer the following service:
- Boost your Web site traffic and SEO
- Get your news on top sites like Google News & Yahoo! News
- Add multimedia to your release
- Send your news to top journalists
- Track your results
Commoncraft does a great job explaining why PRWeb is a better tool than traditional press releases in the following clip:
Note - PRWeb is not free. A release can cost between $80 and $360 depending on the features you want to use.
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Any advice given on this blog is my own opinion and not that of anybody else. That said - any advice taken from this blog is at your own risk. 
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