Google and Facebook are going head to head trying to gain world supremacy with their their universal log-in products. The winner may hold the key to social networking and permission marketing, so this is HUGE!
Both Facebook Connect and Google Friend Connect launched yesterday.
Facebook Connect enables users to:
- Seamlessly “connect” their Facebook account and information with your site
- Connect and find their friends who also use your site
- Share information and actions on your site with their friends on Facebook
Google Friend Connect says it will “bring viral social growth to your website”:
- Anyone can join your site with one click by using their existing Google, Yahoo and other accounts.
- Visitors can evangelize for your site by inviting their friends and publishing their activities to their social networks.
- Social gadgets will keep these visitors more deeply engaged with your site, and with each other.
Rafe Needleman of Webware says:
Because Facebook Connect is not just a registration system, but also a marketing channel with a built-in audience of 130 million monthly active users (according to Facebook), this program will crush competing registration systems.
Google, likely in reaction to the official rollout of Facebook Connect, has opened up its universal log-in system, Google Friend Connect. Journalists on Thursday received a hurried e-mail saying, “Starting today, any website owner is welcome to add Friend Connect to his or her website — no need to be whitelisted. We’ll be posting on the Official Google Blog soon with additional details.”
For this blog, I think I am going to give Friend Connect a try. I am working on making Facebook a part of my life, but I haven’t gotten there yet … stay tuned.
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