Companies invest a lot of money in websites and then cross their fingers hoping that the investment will generate a few leads. In the final analysis, is a corporate website a good investment? Is an online advertising campaign a good investment? How would you know?
I found a company called ROI Analytics - a web based software that will not only tell you the ROI on each advertising campaign but will also generate leads. Click http://www.roianalytics.com/productoverview#2ndvideo to see how ROI Analytics software works.
The software uses reverse IP lookup to identify who visited your website. Then it adds additional information to a gui that your inside sales can reference. Based on the demo, the following information is consolidated in the lead generation tool:
- How the lead found your site (via Google, a Directory, a Blog, etc)
- Key word the lead used to find your site (If the lead googled Industrial Marketing, you would know that that marketing campaign was working)
- Date
- # of times the lead came to your website
- # of pages the lead viewed
- Key word(s) that brought the lead back to your site on subsequent visits (On the second visit, did they find you using Industrial Marketing again or did they Google your company name?)
- Intelligence Information (Is the lead expanding into Industrial Marketing?)
- Direct contact information at the lead’s company (this costs extra)
If you liked my post, feel free to subscribe to my rss feeds
BlogoSquare