It seems that every company has a website. Makes sense, since the first place most people look when making a buying decision is the Internet. There are websites like Pricescan.com whose sole purpose is to compare prices and services of products from other websites. If you don’t have a website, then guess what? You aren’t in the game.
My husband runs an antique business online. Before we launched the online store, we developed an ecommerce strategy. His online store is just like a real store … only without cinder block and glass. To optimize ecommerce usability It was as important to know what he wanted as it was to know which pitfalls to avoid.
- Bad User Experience
- Poor navigation
- Slow performance
- Limited site search
- Cart abandonment
- Inability to make updates
- Poor Search Engine Performance
The list to-do list before developing a website is a bit daunting - these are the top 10 things that you absolutely need to consider before spending a dime.
- Selecting a Web Address
- Site Architecture
- Navigation
- Internet Marketing
- Search Engine Optimization
- Website Design & Development
- Shopping Cart
- Hosting
- Analytics
- Support & Maintenance
If your expertise is not developing ecommerce solutions, you might want to consider getting help from leading consulting agencies such as ECommerce Partners.NET. I learned that developing a blog is simple … launching an eCommerce site is extremely complex!
If you liked my post, feel free to subscribe to my rss feeds
BlogoSquare