Should disconnects due to bankruptcy impact the reported net installs?
While measuring MRR Churn is tedious, measuring Usage Churn presents unique challenges … that is, if you consider climbing Mt. Everest a unique challenge.
In order to understand Usage churn, you need to understand the impact of seasonality, days and unpredictable temporary events on usage. The following factors must be isolated from performance before you can […]
April 30, 2008 – 12:13 am
Let’s start with who measures churn? Answer: The stakeholders:
CRM, Sales and Marketing
Service Delivery
Billing/Revenue Assurance
Zayo uses a methodology that I describe as Balancing the Checkbook to measure net installs (net installs = gross installs less churn).
Step 1 –
The CRM, Sales and Marketing organizations gather information from customers about potential churn before orders come in. They share […]
April 29, 2008 – 12:58 am
If you read the Bear’s Disconnect Inferno blogs, you read how important it is to “Keep Score.” Caruso writes:
This sugarcoat tendency happens in various areas of business reporting–but it is likely more prevalent in the area of disconnects than in most other areas. Why? First, ascertaining disconnects and validating reporting is tedious. Second, it is highly unlikely the auditors, […]
Category Archives: 
Any advice given on this blog is my own opinion and not that of anybody else. That said - any advice taken from this blog is at your own risk. 
BlogoSquare