A few days ago I reminisced about my first Telecom job.
What I didn’t mention is that I worked in the Business Unit MFS Telecom, who’s President at that time was Ron Beaumont. Ron taught me one of the most valuable lessons I’ve learned in business. It applies to all businesses … and it really applies when the finance organization is centralized and doesn’t have a good handle on operations.
For those of you who don’t know Mr. Beaumont, he used to be a little bit intimidating. When perplexed by a problem, he would look at you over the brim of his glasses. He probably didn’t know it, but the result was that we would quake in our boots and wait for the question …

One day, I sat in a meeting with some of the more senior finance folks and operations leads … I think I snuck into the meeting, or turned left when I should have turned right trying to find the break room. Anyway, the EBITDA forecast had changed drastically from the previous month. Everyone was fidgeting as the numbers were presented. Ron sat calmly, then looked over the brim of his glasses and said,
I only have one question. What makes you smarter today than you were 30 days ago?
I can’t remember the answer, other than I am sure that like Chinese food, it was strangely unsatisfying.
But that short, simple question changed the way I approach forecasting. With every assumption, I think … in 30 days will I wish that I had been smarter about this?
In Telecom, our business is largely recurring revenue and expense. Even usage should be predictable. If there is a fluctuation, it’s either because we were surprised by an unpredictable event or because we didn’t fully understand or sales, installs, network expense or SG&A. 30-90 days out, a forecast should be +/- 1%.
The financial close usually happens mid-month. For example, the June financials will be final sometime around July 15th. By July 15th, we should have a pretty good idea of where July sales, installs and even revenue, NetEx and SG&A will come out. Finding these prelim numbers is a lot of work. It’s much easier just to make an assumption, than it is to research and use prelim numbers as your basis.
However easier today comes with consequences tomorrow. Think of that sick feeling you will experience deep in your gut when you get asked, “What makes you smarter today than you were 30 days ago?” If the answer is that information was available and you chose not to use it, you will have a hard time coming up with a satisfactory answer.
So my advice to newbies and anyone in Zayo’s finance group is … when you work on a project, ask yourself, can I answer Ron Beaumont’s question? In 30 days, will my forecast be spot on? And if it’s not, will I be able to point to an event that I couldn’t have reasonably predicted?